Before we go in deep, I felt it necessary to let you know “What is An Authority Blog?”
When you finish reading this article you should be able to implement the secrets that I mentioned in this article to make your blog an authority blog.
If you utilize the Internet to promote a business or if you generate content for a business website, you already know that creating fresh content on your blog and maintaining your network is extremely important. The fact is, you need to establish yourself as an expert in your field. A blog is a great way to do this. I have been reading many articles over the years about how to promote businesses over the Web. However, the one topic that is lacking is an emphasis on establishing yourself as an authority in your field.
Only recently, I realized how important blogging could be as a resource when generating business from the Web. Not only will your blog contribute to the blogosphere at large, but blogging is also a chance to engage and interact with other bloggers. I found answers to a few important questions about how to utilize your blog to benefit your business.
Engage your Audience to built an Authority Blog
Many bloggers expect that readers will simply find them. This is simply not true. You need to market your blog through various venues such as social networking sites. Facebook, Twitter, LinkedIn, and Tumblr provides great opportunities for bloggers to drive readers to their blogs. Such social media sites allow you to interact with professionals in your field and to develop a following for your blog.
I once made a positive comment about an interior designer on my blog. I didn’t have any particular purpose in mind other than I just appreciated the talents of this person. he next day when she left a favorable comment on the blog in response to my statement, I was so surprised. Over time, the relationship developed into a mentorship of sorts. This just goes to show how powerful blogging can be and how relationships may develop out of interacting through a blog. It will help increase your blog engagement.
The key to a successful blog is to establish yourself as an expert in your field. Write interesting content that is related to the work that you perform. If you have an online business, you are already an expert. Write with authority when creating content for your blog.
Have confidence in your writing and your abilities and write what you know well. The truth is that you are most likely an authority in more than one topic. The more you establish yourself as an authority in your chosen field, the more your audience will want to read what you have to say. When you write authoritative content that is rich with information, the more you will build a following for your blog.
One way to establish yourself as an authority in your field is to publish tutorials and instructional articles. The knowledge that you take for granted will surely be someone else’s golden nugget. Share your knowledge by teaching others how to achieve certain objectives in your line of business.
Regular Contributions of Quality Content
One important factor in maintaining a good blog is to post regular articles. Not only will your readers keep coming back for fresh, new content, but search engines LOVE new content. Fresh, new content will boost your page rank in the major search engines like google, yahoo, etc..
An incident taught me a lesson on how important is to contribute regularly for a blog. Once I maintained a blog, however for some reason, I had to put it in a halt for a few months. After I returned, I discovered that my readership had plummeted. When I read the last entry I had posted, I realized that I had made no mention of taking a break. In fact, I left readers with a cliffhanger. Needless to say, at that point, I understood how important regular and timely entries are to any blog. You can read on how to write an article that your audience will love to read.
Consider your readership if you must take a break from your blog. Though it is important to post fresh content on a regular basis, sometimes all bloggers need a break. I noticed that bloggers dealt with their absences in several different ways. Some would engage guest bloggers. Others would repost interesting and relevant content, and others would direct readers to other sites while they were taking a break from the blog. Whatever strategy you use when you must be away from your blog for a while, do something that will keep your readership engaged and coming back for more. Always consider your readership when you need to take a break from blogging. You will maintain your following and your readers will continue to frequent your blog if you take measures to engage them in your absence.
Prefer Long Content if you’re building Authority Blog
Despite posting articles in blogs regularly most bloggers are not getting any traffic. This might be the fact that the majority of the articles published are of short length.
After Google’s Penguin algorithm update the majority of the short articles that ranked higher in the Google search engines are no more ranking there. Now, Google is rewarding those sites with quality content and lengthy articles. The articles at an average of 2000 words normally get top rankings even for the toughest keywords.
So if you are thinking about increasing your search engine traffic, make sure to create authoritative articles with over 1500 to 2000 words. It may take time to rank however you can reap the best rewards sooner or later.
E-Mail List Building to build Authority Blog
Everyone knows that social media marketing is very powerful and you can get thousands of followers if consistently provide quality content. However, we often underestimate the power of email marketing over the social network. It is as effective as Facebook, Twitter, and Instagram in bringing results. By using the Email list you can easily build your traffic funnel for your blog. Effectively use of email will also help in building your authority blog.
For example, if you’re running a fashion blog, then you may have collected a lot of subscribers’ email list. As it is very obvious that your audiences are interested in your niche, they’ll be ready to read or action any email sent by you. In this way, whenever you find new ideas you can convert it into quality content and reach your potential audience.
Sometimes, you can even provide free templates or tools or even how to guide free PDF’s. Remember that there is no one in this world who doesn’t love to get anything for Free? Whatever you’re providing should be useful to your audiences and must not available anywhere on the internet or even in your blog.
The one and the only way to build an authority blog is to contribute quality content consistently. This will make you the real expert for your audiences that can enlighten them for a longer period. Make a good relation with your audiences by interacting with them whenever they need you. As I mentioned earlier, you may sometimes want to take breaks from blogging and that time you notified your whereabouts to your audiences to fill up the gap during your absence.
Whatever I have written here in this article is from the knowledge that I gain during my journey of blogging. You will find different other approaches to make a blog authority one. If you’ve any other than the one I mentioned in this article, that you want to convey to your fellow bloggers, feel free to share. You just drop it in the comment box or simply inbox me so that I can add it to the article.
Blogging is a great way to promote your business and to create fresh content that establishes you as an authority in your field. Put these tips into practice and you will enjoy a successful blog and continue to share valuable information with your readers.
Last but not the least, please don’t forget to share it as it encourages me to write and share ideas more and more with you guys.
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