Millions of blogs are currently active on the internet today in various fields. Some are personal blogs where people write about their passion and some blogs are meant for earning money online. Even every company nowadays owned a blog site. But the real fact is, very few make the most of their blog content to maximize SEO results. Regularly posting new content on your site is one of the easiest and better ways to get traffic on your blog. Unfortunately, you can’t just pile up a bunch of words on a page and expect people to come running. Thus comes the importance of Search Engine Optimization (SEO). Let’s learn about how to drive organic traffic to your website.
Here are the best simple steps to increase organic traffic in 2020
A Catchy Name of your Blog
The first thing that we need to do is to select meaningful words that are easy to spell, easy to remember, and relevant to what brand or industry your blog is about. Most of us skip this part when starting a blog. So let’s avoid this time. Finding a perfect or matching name of your blog will be a little tricky. To get a matching name, it is necessary to find out the main theme of your blog. Take your own time until you find the main idea. Say, if your writing is about a food blog, then you can give name related to food. It should describe who you are and what you want people to know. This is also a factor to drive organic traffic to your website or blog.
Understand your audience to drive organic traffic to your website
The practice of writing a post in such a way your targeted audience can easily understand the idea you want to convey is a good approach to grab organic traffic to your blog. Writing articles in a simple and easy language that let your audience understand easily is the essence of being a good blogger. But due to the increasing competition around the search engines, to rank higher, nowaday, article writers are not giving due importance to what they are writing. Instead, they are writing for search engines like Google, Yahoo, Bing, etc. to rank their post higher in the search list. They forget that it is the real humans who need to read their stuff, not Google or Yahoo. You’re simply not writing for search engines’ algorithms, you’re writing for people.
When you’re writing a post, you should always keep in mind that you are giving some sort of value to your readers. What only you can say to them that no one else can? What service you can provide which is unique? What knowledge can you share that can’t be found anywhere else? Thus, knowing your audience will greatly help in driving organic traffic to your website or blog.
BE AN AUTHORITY BLOG – The main pillar to drive organic traffic to your website
Search engines like google give priority in ranking higher in the list for those blogs contains authority information. It means people will come to gather information on a particular niche or topic again and again. An authority blog is a blog which contains a lot of useful information about a particular subject or on a niche. People will come to visit your blog if your blog contains all the pieces of information they need.
Search engine love blogs which contain a lot of useful information because this search engine will crawl into your website to gather information and give your blog a priority to rank higher. One of the easiest ways to begin this is to add more content. As long as you provide useful information to your audience, the more humans will automatically come to your posts. Just think of your audiences first and search engines second, you will dominate the rankings.
IMPORTANCE OF FREQUENT UPDATION OF YOUR POST – TO DRIVE ORGANIC TRAFFIC
Generally, people search on search engines like Google for anything they required on the internet. This search engine becomes the main bonding link between your blog post and the people. When they find any piece of related information they will jump into the website that lists first. What is the meaning of posting articles on the internet if it remains unseen? So it is necessary to rank your blog post in the search engine list to be visible by audiences. Updation of blogs you’d posted earlier from time to time also boost up traffic to your blog. Internet search engines like Google, Bing, and Yahoo use crawler (Spider or spider bot/internet bot that systematically browses the World Wide Web for Web indexing) to gather information on every website available on the internet. SO, whenever you update your blog, this crawler or internet bot will automatically crawl back frequently to retrieve the additional or new information you put into your blog. This will give additional weight to your site and in turn bring back organic traffic from the search engines.
# DO SOME KEYWORD RESEARCH AND BE FOUND – WORDS OR PHRASE GENERALLY SEARCH BY INTERNET USERS ON GOOGLE, YAHOO, ETC.
What is Keyword research?
It is a commonly used method in the internet digital marketing. In this method, you research words or phrases which are generally typed by people in search engines like Google, Yahoo, Bing, etc. to find a piece of information over the internet. You have to research such types of words and include them in your post or articles systematically so that your post ranks higher in the search engines’ results. Let’s take an example. Let us assume that you are writing an article on – blogging guide for beginners.
Keywords are more like words or phrases having similar meanings.
I gathered some 10 keywords related to the above-mentioned article.
- blogging guide
- guide to blogging
- blogging beginners guide
- guide to blogging for beginners
- complete blogging guide
- style blogging guide
- blogging meaning
- writing for blog
- start blogging
- blogging topics
Apart from the mentioned keywords, there are hundreds of keywords available to choose from. The first thing you have to do is to complete your writing first. At least, read your articles twice to ascertain that you have put all the information that you want. You can start manipulating your post by adding the keywords into your blog post. It is not compulsory to add whatever keywords available in your article. It shouldn’t be a compulsion but is to be an authority post. Always remember that you are writing for the people not for the search engine. In short, by using keywords your post will rank higher in the search results when people type words in search engines. This is the way how keywords helps to drive organic traffic to your website or blog post.
SOCIAL MEDIA PRESENCE
Social media is an online platform where people share and interact with each others’ ideas. In this digital world, a presence in this platform is a must to drive huge traffic for your blog.
In the initial stage, you may face trouble getting a notice on social media. If you don’t have followers, no one will see your content. It is a time-consuming process. Time is money and you should
spend a few months to gain impressions by posting quality content s in social media. Once you get your audience or followers, you will start getting traffic from this platform.
But the point is the more often you share, the more likely you are to get clicks. But it is also not a good practice to share posts over social media very frequently. You should schedule your sharing time on social media accordingly and not become a spammer.
BACKLINKS – An organic traffic generator
Backlinks are also another strategy to boost up organic traffic to your post. A backlink is termed as a connection between a website page to another. You can link pages from your site or different domains. Links from external sites are known as inbound links or links that were incoming to your site as organic traffic. Besides, when you are building backlinks, you need to keep the standard of links and anchor text variation in your mind. Additionally, instead of generating lots of backlinks to your homepage start working on building links to internal pages. Like when you click in this link simple blogging guide it will redirect you to that particular page. It is how backlinks work. Thus, you can keep engaging your viewers by providing quality links inside your website. The guest post is also an effective method to get backlinks to your blog.
Search engines like Google, Yahoo, Bing, etc. consider backlinks as votes for a particular page. Those pages with a higher number of backlinks will receive high organic search engine rankings.
IMPORTANCE OF IMAGES TO DRIVE ORGANIC TRAFFIC TO YOUR WEBSITE
A picture is worth a thousand words
Firstly, you should know the reason why you put images inside your post. Generally, people become bored when they read articles without images. If people are not interested to read your post, they will not come back to your post to read again. So, it is very important to put images relevant to your posts. It should be a medium to explain some ideas on what you write.
For example, if you’re writing a post related to sports like cricket, then it’s not a good idea to put images of football. It must add value to your post. Try to put more images than any of the competitor websites because having more images helps SEO. Remember to use royalty-free images to avoid any copyright issues. You can find a list of free photo websites for your blog here. This method will also help to drive organic traffic to your website.
GUEST BLOGGING OR GUEST POSTING TO DRIVE ORGANIC TRAFFIC TO YOUR WEBSITE
Guest blogging provides a great advantage for any kind of business. You can share your ideas on a particular subject on someone’s blog, establish yourself as an authority icon within your comfort zone. It helps in building relationships with others working in the same field and expose your brand to an entirely new audience. In other words, it increases the chances of growing your business to a different level. When you write a blog article for someone’s blog, in return you get better backlinks to your blog site or business website. It helps in building relationships, exposure, authority, and links. Know about guest posting here.
You can also fetch huge organic traffic on your website by just following any topics at Quora that you are good at and start answering related questions. Then put a link to your blog site at the end of your answer to drive organic traffic to your website from potential audiences. you can consider reading Neil Patel’s “How to Attract 9872 Visitors from Quora in One Month” for more details.
After all, to reach your every post to your valuable audiences, it is necessary to implement all the points mentioned above to be on the track. From time to time, search engine developers update their algorithms to reach value or genuine content to the right people. The most important point to bring traffic to your blog post is your valuable content. Content is everything and it remains the king of all web traffic.
These are the basic methods to drive traffic into your blog post. Do share your ideas and techniques you want to convey to your fellow beginners in the below comment box. Thanks for visiting.
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